Meet Our Newest Sway Girl: BROOKE

Brooke is our latest Sway Girl, and I wanted everyone to get to know her a little better, so I decided to ask her a few questions:)

Q: Who are your favorite designers at Sway and Cake?
A: Taverniti So Jeans or Marcia Moran

Q: How would you describe your personal style?
A:  I usually mix it up, as long as I feel great wearing it.  I like to stay comfortable but be trendy and fun at the same time.  I love accessories, but I'm usually in a t-shirt and jeans, or a cute dress and heels. 

Q: You recently graduated High School, where will you be attending college in the fall?
A:  University Of Oregon.  But I'll be back at Sway for the Holidays!

Q:  What is your favorite thing to do in your spare time?
A:  Cheer, Theater, or enjoy the sun!!!

Q:  What is your favorite reality television show?
A:  New Jersey Housewives

Q:  Starbucks or Tully's?
A:  Starbucks

Q:  Brittany or Ke$ha?
A:  Bristtany

Q:  Who do people say you look alike the most?
A:  Audrina Patridge or Sarah Silverman

Q:  Who is your celeb crush?
A:  David Beckham

Hip Chick: Kristin

Sway Girl Kristin Morford shows us how to rock the latest trends with a sophisticated edge. Kristin is wearing the new J BRAND Inez Crop Chino $224, her own tank, RAJ Linen Stud Scarf $58, Sway and Cake Fedora, and MYSTIQUE Baby Fringe Sandal $120.
She looks so casual and cool!

Sasquatch Style: Shelly Rocks It!

I snapped this pic of Shelly today coming into work and I can't get over how cute she looks!

Head-to-toe Sway and Cake:)

1. Patterson J.Kinkaid Floral Tank

2. Alexis Mirabelle Cardigan in Cream $264

3. Nuggard Designs Golden Grass, Agate, and Tassel Necklace $148

4. Blank Raw Meat Stud Short $68

5. Motif 56 Rock Bag in Brown $198

6. Joie Coachella Suede Boot in Mud $525

Get her look!

Everything is in stock now except her Patterson Top:(

But don't worry, we can get you into something totally similar!

Cheryl LOVES Eva Franco!

Cheryl Lewis from Dallas, TX found a new love today in Eva Franco!

We LOVE how foxy she looks in her new Black Velvet Callas Dress by Eva Franco!

Not sure what her New Year's plans are, but she's guaranteed to look smokin' hot!

It's Beginning To Look Alot Like Christmas!!!

Stop by and see our new Holiday Displays!

Alex helped hang disco balls in our Winter Wonderland Windows:)

And Shelly's been working super hard sending out all of our Genetic Trunk Show Invites! So look for your's in the mail or sign up for our email updates!!!

We'll email you an invite, come on, it's next Saturday!!!

Tamara got her paint on!

And I set up our Stocking Stuffer/Gift table.

You've got to check out all the cute things we got in for gifts!

Make-up bags, Hanky Panky, Table Topics, Urban Aid Kits, Candles, and so much more!!!

Look how cute the windows look!

So come by and check out all our Holiday Goodies!!!

Stacy Woodward of San Diego, CA showed off all of her amazing purchases after a fun morning of shopping with her sis!

And check out her cute knit hat she picked up too!

Holly He is Tres Chic!!!

Cutie pie, Holly stopped in this weekend and is loving her new LINE Poier Leather Jacket, and yummy Yarnz Cashmere Leopard Scarf.
This girl always looks chic and polished, so it was our pleasure to edge her up a bit, and give her the right mix of rocker chic:)

Jenn looks Smashing in Amanda Uprichard!!!

I love how FOXY customer Jenn Marshall-Inman looks in this Hot Pink Amanda Uprichard Halter Dress!
WOW!
We are unfortunately sold out of this dress for now, but not to worry, more are on their way just in time for Holiday!!!
Be sure to check our website for all the upcoming Amanda Uprichard styles and colors!!!

Dolla Dolla Bills Ya'll!

Look how freaking cute these two are!!!
Meet our Youngest Sway Girls yet, Natalie and Ava, having fun at the store:)
It's all about the Benjamins Baby!
And Ava is showing off her new Back-to-school outfit: Wildfox J'Adore Beverly Hills Tee $79, and Velvet Trina Skirt (on sale now)!
See, you can be any age to shop here:)

Meet our newest Sway Girl: Alex:)

The latest addition to our team here at Sway is Alex!
Here she is modeling a couple of must have new arrivals!!!
The Oversized Sunday Shirt by Chris and Jaime $172.
And the Molly Skinny Jean in Riptide by Malibu Denim $198.
And I love how she paired them with her adorable scrunched down Frye Ankle boots, with her cute style, she's sure to get you into something you'll love!
Come see her at the store!

Kyra's Lookin Cute While Shopping!

Our customer Kyra looked to cute for words when she strolled in the other day in her Riller & Fount Jenny Kimono mini, fringe handbag, and Sway Fedora.
Go Kyra, Go Kyra!

And that Jenny Kimono is now on sale too!

Jaclyn is lookin' Foxy!!!

So last weekend we were enjoying a nice dinner at The Waterfront, after our Rich & Skinny Trunk Show, and our customer Jaclyn Bradley strolled by on the Pier looking so cute in a dress from Sway's Private Label she bought that day!
As we talked to her she told us she is a singer and is now on iTunes!
Go check her out!
myspace.com/jaclynbradley
www.jaclynbradley.com

Van is a Style Star!!!

Van is our Saturday All-Star Girl!!! Every week, she comes in looking so adorable in the latest duds from Sway, and having the sweetest most positive attitude:) Today she came in wearing the new Twisty Strap Maxi from Frenzii in Plum (such a hot color right now), and the new Brass Diamond Headpiece from House of Harlow by Nicole Ritchie (in stock now)!!!!

Tamara and I got Stoolies!!!

Ok, so this may sound funny, but T and I have been working some really long days lately, and our feet hurt!!!
We've been joking for a while that we need stools at the cash wrap because it's now become our office, and we stand all day!!!
Well, Christmas arrived early for us this year, because we each got our very own stool:)
How exciting!!!
I know, a bit dramatic, but no one wants varicose veins before their time!!

We tried to maybe get some Rascal scooters, but these seemed a little more cost effective, and I'm not sure I could reach the racks from a scooter:)
I also just got Tamara hooked on the Lo Carb Monsters.....they're a life saver!

Check out our newest little Sway Girls!!!

The cutest little 11 year-olds, Kristina and Mia, came to help us out at the store yesterday and get a little taste of what it's like to hang with the Sway and Cake Crew:)
We tried on sunglasses and dresses, drank bubble tea, and tye-dyed!
Fun!!!

They both got their hair braided like Nicole Ritchie, and got to take home some pretty cool Daftbird scarves!!! I would watch out for these two in the future, they both love all of the Boho Maxi Dresses, and the Blue Life tees, and accessories! Future Fashionistas for sure!!!

Here they are doing some serious tye dying!
Watch out!!!

Sayaka is the cutest girl ever!!!!

Our customer Sayaka Kyoda, stopped by Sway to pick up some of those Current/Elliott jeans she's been hearing so much about! She looked so adorable in the Local Celebrity LA Heart's Me Tee $28, Current/Elliott Suspender Boyfriend $284, and Cynthia Vincent Luella Wedges $400.
Her other fave items were the new Kova & T Lace Leggings, and the Nightcap Aztec Tee.
Come see us again soon Sayaka!

Sway Girl:)

Meet Adrian....

Sway Shopping Stats: Stops by at least once a week
Favorite Designer: Ever
Wardrobe Must Haves: Good Basics (Daftbird Tees, James Perse tanks, Degaine Denim)
Style Icon: Serena Van der Woodsen from Gossip Girl
Came in Wearing: LINE Nomi Leather Jacket, Ever Sequin Scarf, Raven Remy Skinny Jeans, and Cynthia Vincent Gold/Black Snakeskin Flats.......All from Sway and Cake:)

Sway and Cake's BFF, Elaine:)

What can we say, Elaine is just the coolest. She's our number one Daftbird Fan and loves denim! Today we put her in the Current & Elliott Boyfriend Jeans, Daftbird Long Sleeve Boatneck tee, LINE wrap sweater and Falls striped fingerless gloves. She is the cutest ever, and we HEART her style!
Oh, and BTW, her and Tamara are new BFF's:)

Ginna's wearing the Current & Elliott Boyfriend!

Our customer Ginna looks so cute in her new Current & Elliott Boyfriend jeans and Ever Hoody she picked up over the weekend:) She was headed to a skate shop opening and needed a cute, casual outfit. We think this is right on!

The cutest little Eastsider: Shelby!!!

Here's an Eastside girl with an edge!
This girl is always on-trend and absolutely adorable.
Today she's wearing: True Religion cut-offs, simple tank, and her Minnetonka Moccasin boots.
Latest Wardrobe Addition: Line Varsity Hamptons Sweater she picked up today.
Shelby's must have for fall: Current & Elliott Super Destroyed Skinny Jeans!