Thursday, January 24, 2008

Red Carpet Karma!











Since giving back is always a good idea, Sway has signed on as a veteran sponsor of the Seattle Hotel Association's 11th Annual Evening of Hope Gala auction benefiting the Plymouth Housing Group (Plymouth Housing Group.org). The event goes down Saturday February 9th, 2008 at the haute Fairmont Olympic Hotel. For more information about tickets, the history of Evening of Hope, and the organizations involved, check out Seattle Hotel Association and get in on some red carpet karma!

Wednesday, January 23, 2008

How I Rock It v.II

We love this DVF Ramira Jacket! Talk about versatility - this awesome piece can compliment any dress for a night out, it goes with everything, and bonus, it's on sale!

It looks fabulous paired with our Mock Dress by Harlow ($254), which gives it a punch of color. But no worries to all you chicks not so keen on dressing up! Just because this jacket is gold doesn't mean it won't look killer with some sneakers and jeans. We paired it with our Harlow Marilyn Tee ($85) to give it a more kicked back look.

Thursday, January 17, 2008

Coming Attraction … Sway and Cake presents Jay Godfrey Spring '08!

For all you lovelies totally tired of been–there-done-that's, check out this rad designer from New York and his namesake collections (www.jaygodfrey.com)! Sway is totally hyped for these spring looks (and more), but the pickings are slim (only a size run for every item) so pound the pavement and pay your best salesgirl a visit to get the inside scoop. Exclusive to Downtown location.

Thursday, January 10, 2008

New! Jessica Elliot

Raised in Los Angeles, right in the middle of the entertainment industry, Jessica Elliot spent her free hours devoted to the drama department. After dabbling in movies after high school, Jessica realized her part-time, jewelry-making hobby had become a full-time paying profession. Making more money from selling her own designs than from acting or waiting tables, Jessica struck out for a fashion career in 2003. JESSICA ELLIOT the company was born.


















Wrought Iron Cuff: $230

Multi-Iron Charm Necklace: $305

Monday, January 7, 2008

Tuesday, December 18, 2007

How I Rock It

We know how it is when you’re a busy girl on the go! There isn’t always time to go home for an outfit change after running around town all day.
The Rachel Pally Bubble Skirt ($176) and Ballet Tee ($141) are two of our favorite items in the store right now because the pieces are comfortable and classic. For a daytime look, layer a jacket or a vest over the ballet top to give it a more casual feel. Keep it funky by wearing flats or boots over tights. To take this look into the evening, throw on some heels and add accessories such as a belt, clutch and/or jewelry.

Playing with a few key items can be a fun way to express yourself and make the look entirely yours.

Friday, December 14, 2007

Did anyone see The Hills finale on Monday night!? Come on, I know I'm not the only one who was extremely excited for the final episode! In case you were wondering where that amazing dress Lauren Conrad wore to the event came from, listen up! We have this gorgeous Alice + Olivia flirty frock at our store! It comes in grey and sells for $396! Don't fight your inner LC!

Buy it for the Tater Tot!



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